KEHIN.DE

INFO INFO
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Noah's Ark

Noah’s Ark Communications is one of the most awarded creative advertising agencies out of West Africa in the last decade. Recognised as a creative powerhouse, winning awards for amazing campaigns & great brands.

  • Project

    Web design | 2018
  • Role

    UX Design UI Design

Research

The goal was to simplify the experience of navigating and using the website, making it easier for visitors to accomplish their tasks. During user interviews, the client acknowledged that the need for a redesign was necessitated by business goals. The surveyed sample was made of 100 respondents across 3 demographic groups in the related target audience.

  • Methods

    Interviews Heuristic Analysis
  • Tools

    Survey Forms Personas

Personas

Based on historical and survey data, it was identified that three unique groups of website visitors, account for a high percentage of website visits. While the spectrum of visitors are from a larger audience, these three groups make the bulk of website visits over the past two quarters in 2018.

  • Methods

    Interviews Heuristic Analysis
  • Tools

    Survey Forms Personas

Personas

Identifying the primary TA was instrumental to achieving set out goals. It was also to serve as a way to usher in the new direction for the agency, as one committed to breaking away from the norm of traditional advertising common among its competitors.

  • Methods

    Interviews Heuristic Analysis
  • Tools

    Survey Forms Personas

Layout

The overall interface is minimal in order to establish a clean focus on work done by the agency. The navigation is full screen and scrolling action is multi-directional, which helps the user easily immerse in the experience. Through design sprints, a few options were tested to identify which one worked.

  • Method

    Design Sprint
  • Tools

    Sketch InVision

Layout

As an agency with great culture, it was imperative that everything they stood for and represented came alive on the website. Part of making this happen involved designing avatars for the "arknimals". that represent each member of staff.

  • Method

    Design Sprint
  • Tools

    Sketch InVision