All Hands

Illustration & art direction for fintech startup.

design-work

About

Illustration

Establishing a fun and relatable way of showcasing the personality of a fintech startup.

I was asked by the co-founder to create avatars that were unique but also represented the team members. After brainstorming and playing with a few ideas, I settled on illustrating the dominant hand of each team member. The driving concept was derived from the company's meeting format - All Hands, in which everybody contributes and gives feedback on the roles and what they've been up to it.

Playing on the meaning of the words was also the inspiration behind the illustrations. During the course of the project, we decided to expand this style to create default avatars for the company's flagship SaaS product.

design-work
design-work
design-work
design-work
design-work